Future Generali India Life: In an attempt to go digital.
While everything is going digital, goods, groceries and even vegetables, it’s good to see a step aside by Future Generali India Life Insurance by partnering with BigDecisions.com, an online personal finance platform that aims to help consumers make better financial decisions through data and interactive tools.
This platform will offer consumers a wide range of engaging content and personally actionable intelligence on the subject of life insurance and financial planning, a press release said. Using articles, videos and calculators powered by algorithms and data, this initiative will help empower Indian consumers.
his partnership is in line with the company’s brand positioning of providing simpler and smarter solutions to its existing and potential customers, Future Generali India Life Insurance said in the release. This platform will offer a content rich experience for the user in a simplified manner, thereby leading to better consumer education and awareness.
Speaking on this partnership, Pradeep Pandey, Chief Marketing Officer, Future Generali Life Insurance said,
The online / digital space in insurance is growing at a fast pace and is creating new avenues to further engage and interact with consumers. Partnering with BigDecisions will give us an opportunity to reach out to a larger and relevant audience.
Future Generali India Life Insurance Company Ltd is a joint venture between Future Group and Assicurazioni Generali, a global insurance group and IITL – a leading NBFC.
Educating the consumer on financial security is of utmost importance and the first step towards it is identifying his/her specific lifecycle needs for easy evaluation, said Pandey. “These online interactive tools backed by statistical data and dejargonised content will help the consumer understand and plan better. I am confident that this collaboration will help us cater to the requirements of Indian consumers in a more structured manner, enabling them to make an informed decision,” he said.